The Billabong x Sincerely Jules collaboration captures the essence of sun-drenched escapades and effortless coastal style. Created in partnership with Julie Sariñana, the Sincerely Jules lifestyle icon, the collection brings together laid-back surf sensibility and a touch of refined femininity. Drawing on her love for travel, color, and relaxed elegance, this line offers versatile pieces designed for beach days, weekend getaways, or elevated casual outfits. With everything from swimwear to dresses and hoodies, the collection highlights how timeless, easy-to-wear items can reflect personal stories and inspire confidence under the sun.
Origins of the Collaboration
The partnership emerged as one of Billabong’s most successful capsule collections. For Julie Sariñana, who built a fashion presence from her 2009 blog, collaborating with a major surf lifestyle brand was a milestone in her career. Inspired by her adventurous spirit and love of color, the collaboration took shape in Cartagena, Colombia blending tropical energy with polished seaside elegance.
Julie Sariñana’s Creative Vision
- She described the collection as dream, believe, achieve, aiming to empower women to embrace boldness and wanderlust.
- Her background as a style influencer with over 5 million Instagram followers brought strong first-week sales and visibility.
Collection Highlights
Each piece in the Billabong x Sincerely Jules lineup balances functional surfwear with elegant detailing, creating wearable yet stylish pieces suitable for both day and night.
Swimwear
- Rio Rain Swimsuit: One-piece featuring island-inspired prints, priced at $119.
- Rio Rain Bikini Top & Maui Bottoms: Coordinated set where tops and bottoms are around $64 each.
Apparel
- Cant We Pant: Wide-leg cotton pant priced at $64.95.
- Lovers Wish Dress: Mini dress with bell sleeves available at $69.95.
- High Point Slip Maxi Dress: Ombre slip maxi around $79.95.
- Feeling Free Hoodie: Casual hoodie about $69.95.
Accessories
- Straw Crossbody Keep It Simple: Beach-friendly bag priced at $54.95.
- Palmaz For Daze Sweater: Light pullover around $84.95.
Style and Versatility
The collection’s charm lies in its adaptability. It effortlessly bridges beachwear and casual elegance, making it suitable for far more than tropical holidays.
Beach-to-Street Styling
- Drape the Cant We Pant over swimwear, then swap sandals for sneakers post-beach.
- Throw the sailing Sundays button-up over a one-piece swimsuit as a chic cover-up.
- Elevate the Lovers Wish or High Point Slip dress with neutral accessories for evening dinners.
With soft camis and breezy silhouettes, the line speaks to relaxed femininity while remaining modern and wearable.
Cultural and Social Impact
This partnership isn’t just about fashion it reflects bigger trends in the industry. It shows the power of influencer-driven collaborations and their ability to merge personal style with established brands.
- The collection contributed to one of Billabong Women’s fastest sell-throughs in history over 50% within the first week.
- It highlights travel, color, and self-expression as central themes, resonating with a global audience.
Pricing and Availability
Prices in the line range from about $54 for accessories to $120 for one-piece swimsuits. While some pieces remain available on Billabong’s regional sites, others have reached collector status and appear on resale platforms like ThredUp or sold out quickly during flash sales.
Shopping Tips
- Look for remaining items in Billabong’s online outlet or regional stores like Europe’s Billabong site.
- Resale sites may offer significant markdowns even on current-season pieces.
Key Takeaways
- Inspired design: Colorful, travel-ready pieces with thoughtful tailoring and feminine detailing.
- Functional versatility: Items transition easily from beachwear to casual dinners and weekend adventures.
- Successful partnership: Sariñana’s Instagram influence helped make this Billabong’s most successful women’s collection to date.
- Collectible nature: With limited releases and strong initial demand, the collection continues to appeal to fans and resellers alike.
Billabong x Sincerely Jules is more than a seasonal lineup it’s a celebration of mindful travel, vibrant design, and confident femininity. The collection reflects Julie Sariñana’s personal style bright, breezy, and bold and combines it with Billabong’s surfwear DNA. Whether you find it through flash sales or on resale platforms, these pieces offer a taste of adventure and effortless style, all wrapped up in a thoughtfully curated capsule that still resonates with fashion lovers today.