Behavior

In the complex world of marketing and consumer decision-making, the role of personal beliefs and psychological tendencies can be powerful. Dogmatism, a personality trait defined by rigid adherence to one’s own beliefs and resistance to new ideas, plays a critical role in how individuals approach brands, products, and advertising. In consumer behaviour, dogmatism influences the … Read more

In various social, organizational, and cultural contexts, disruption is often caused not through confrontation or protest, but simply by the presence of someone who is perceived as unwelcome. This subtle but impactful form of disruption can generate unease, resistance, and even systemic shifts. The dynamic of causing disruption through being unwelcome explores how individuals or … Read more